Project Brief
ReUseful is a smart recycling app designed to help people recycle effortlessly and correctly while earning rewards. With plastic pollution posing a serious threat to our environment—impacting air, water, soil, and oceans—ReUseful aims to simplify recycling and increase participation through guidance, education, and gamified motivation.
The Problem Statement
Many people don’t recycle because they’re unsure what can be recycled, how to do it properly, or where to dispose of certain items. This confusion creates stress and leads
to inaction.
Project Goals
User Pain Points
Confusion about what is recyclable and where to dispose of items
Difficulty understanding recycling labels
Stress while recycling both at home and in public
Lack of motivation or belief that their recycling efforts matter
No clear understanding of the impact of their actions
Difficulty understanding recycling labels
Stress while recycling both at home and in public
Lack of motivation or belief that their recycling efforts matter
No clear understanding of the impact of their actions
User Research
I conducted a mix of surveys and semi-structured interviews with both recyclers and non-recyclers to explore:
During this research phase, I tried to understand:
Emotional reactions to recycling at home vs. in public
What users like and dislike about current recycling practices
Facial expressions and tone when discussing recycling habits
Motivations and barriers to recycling regularly
Emotional reactions to recycling at home vs. in public
What users like and dislike about current recycling practices
Facial expressions and tone when discussing recycling habits
Motivations and barriers to recycling regularly
Key Insights (Thematic Analysis)
